Sales Campaign in Latin America
Mobilizing regional sellers with intention and adaptability.
With growing opportunities in Latin America, a partner wanted to quickly train their sales teams on product values and selling techniques so they can get ahead of their competitors and seize the market.
Their challenges:
Sellers lacked deeper understanding of product features and values.
The partner did not have a robust enablement team dedicated to their region and focused more on small tactical solutions instead of bigger picture strategy.
Needed to move quickly as two regional competitors had a larger physical presence and more aggressive sales tactics.
My solutions:
A seasonal sales enablement campaign that can be delivered within a quarter and with a repeatable framework for future executions: The campaign included:
Training curriculum for both in-person and remote deliveries
Communication plan including templates and copies
Rewards and recognition program for top sellers
Timeline sequencing all activities before, during and after launch.
The training curriculum included initial training, drip education content and post-campaign training to supplement learning.
The communication plan featured a timeline of corporate and management led communications, along with suggested copies and templates for faster execution.
I worked with their marketing and sales team to define recognition criteria and budget-friendly rewards.
Defined roles and responsibilities across marketing and enablement teams.
Our wins:
100% alignment across Leadership, Enablement, Marketing, Sales, and Operations teams.
Execution across 5 different LATAM countries: Mexico, Argentina, Chile, Columbia and Peru.
Replication of the same program across North American and European markets.
Example Work - Coming Soon!
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