Pilot ROI Summary Video
Differentiate your sales experience. Highlight your product’s value.
What started as one-time video request, grew into a permanent sales collateral that every seller could use to differentiate their experience while demonstrating practical values to their clients.
Their challenges:
A customer decision maker was unavailable for a key executive meeting to position the product’s value.
The sales team was concerned without the decision maker’s presentation, they’d lose the deal.
Previous attempts at customized customer videos were costly and time consuming to develop.
My solutions:
A customizable video template that incorporated the following:
Company branded videos
Text placeholders for ROI product data
Video placeholders for customer’s branded visual elements
Project template that was easy to edit and manage by a team of designers.
A simple intake form that gathered required data points to accelerate video development.
Our wins:
The ROI video expanded from a one-time use case to expanded adoption by Enterprise and Mid-Market teams. 75% of ROI videos were mapped to a deal won.
Reduced contractor / agency cost by 100% by developing a video template that can be managed by in-house design time.
Accelerated development time by 75% for this type of video project.
Example Work
All examples have been anonymized to protect proprietary content.
